Riedel Wine Glass Comparative Workshops

The ultimate modern luxury experience at sea

Dedicated to providing modern luxury vacations filled with engaging onboard activities, tailored to a vast array of guests’ interests, Celebrity Cruises enhanced its onboard wine experiences through its partnership with RIEDEL Crystal, the fine glassware company known for its varietal-specific stemware. Top-rated premium cruise line Celebrity Cruises began collaborating with RIEDEL in 2007, offering guests the chance to experience the one-of-a-kind RIEDEL wine glass comparative workshops while at sea. Celebrity is the first company given the opportunity to conduct the workshops on RIEDEL’s behalf. In partnering with RIEDEL, 16 Celebrity Cruises sommeliers travelled to the glassware company’s headquarters in Austria and engaged in intensive training on the company’s history, philosophy and products. The hour-long wine glass comparative workshops encourage guests to sample and experience multiple fine wines with RIEDEL’s “wine-friendly” Vinum glass collection. The varietal-specific glasses enhance the aromas and taste components, while finding a wine’s maximum complexity by emphasizing the harmony. Conducted onboard by Celebrity hospitality experts trained by the certified Celebrity sommeliers and RIEDEL experts, including CEO Maximilian J. Riedel - who conceived and developed the format with 10th-generation CEO Georg J. Riedel – the workshops let holiday-makers experience firsthand how the right wine glass can completely change the way wine tastes. For more than four years, registration and demand for the RIEDEL tastings have increased, proving the partnership’s efforts have elicited a positive response from guests. Initially available on seven Celebrity ships, the program is now offered onboard 10 of 11 vessels - exposing the RIEDEL brand to up to 50 guests a sailing on over 325 sailings every year. Guests can enjoy the world-renowned tasting seminars once per sailing, for a fee. The experience also includes a packaged tasting set of four RIEDEL glasses shipped to each guest’s address.

To indulge in the authentic RIEDEL experience, holiday makers must make a reservation minimum of four days before the designated sail date by visiting www.celebritycruises.com/beveragepackages.

Elizabeth Jakeway
Director, Public Relations
Tel.: 305.539.6127

Tavia Robb
Manager, Public Relations
Tel.: 305.539.6721