Coles Launches Promotional Campaign with Spiegelau

The supermarket giant turns their focus towards renewable products

Spiegelau Capri series

In a new campaign geared towards measured adult enjoyment, Coles has just announced that their next in-store promotion will partner with quality glass brand, Spiegelau. The giveaway was announced as part of Coles’ 2019 Christmas range and debuts a brand new Spiegelau range, Capri, consisting of six practical glass shapes: Bordeaux (Red Wine), White Wine, Champagne, Beer, Long Drink, and Mix Drinks.

Following backlash after their recent “Mini Shop” campaign, offering shoppers single-use plastic collectables targeted towards children, the major Australian supermarket chain has now chosen to partner with a nearly 500-year-old manufacturer with ongoing investment into renewable and recyclable practices. The glassware range is produced partially using up to 50% cullet (glass recycled from breakages), is recyclable itself, and is packaged in a 100% recyclable box.

The promotion is designed to entice customers in-store for their festive season shops, with a high-quality bonus offering that will elevate your Christmas table setting. Customers earn one credit towards the glasses with every $20 they spend in Coles, Liquorland, and First Choice. Once they have 25 credits, customers can redeem a twin-pack of Spiegelau Capri glasses.

Coles chief marketing officer Lisa Ronson says, “Our mission is to help all Australians to have happier lives [and] inspire our customers with the best food and drink solutions. Christmas is such a wonderful time of year but it’s also stressful… We just want to make it easier for our customer and ensure they have a magical 2019 Christmas.”

Managing Director of Spiegelau Richard Voit says, “We are pleased to have been chosen for this campaign with Coles in Australia. They know that shoppers must go somewhere for their groceries and we believe it’s a great move to invest in a promotion focused on measured, quality enjoyment, with a product that can have long-term practical use in homes.”

Offering long elegant stems alongside practical tumblers, Capri is a stylish range with striking brilliant shine, thanks to high-quality crystal glass. What's more, its angular design helps to highlight your beverage's aromatics for a better drinking experience, while looking endlessly luxurious without a hefty price tag. A tribute to modern dining, the Capri collection features six glass shapes to elevate your table setting. The glasses will be available exclusively through Coles until sold out. Following the campaign, the series can be purchased for RRP $34.90 (Long Drink, Mix Drinks) and RRP $39.90 (Bordeaux, White Wine, Champagne, Beer) from our webstore.


About Spiegelau

“High performance at every occasion”; Spiegelau is renowned for high-quality crystal drinking glasses.  Building on the foundation of traditional Bavarian artisan workmanship, the company utilises state of the art technologies to guarantee that all glasses are robust and reliable.  After 500 years, Spiegelau continues to produce brilliant glasses in Europe that are extremely break-resistant and dishwasher safe.  High quality and intelligently designed, a Spiegelau glass can be raised at every occasion. 

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