Celebrating 10 years in 2017, Nachtmann NEXTGEN looked to a world capital of creativity for its next collaborative project; one which continuously writes success stories from art to fashion, design to theatre. London has long been known for its ability to challenge the status quo and bring an irreverent, quirky touch to innovation. This pulsing city inspired the young generation of upcoming designers from Central Saint Martins, the partner of this year's new NEXTGEN designs.
Ten students from the world famous college were invited to partake in the project, which spanned London and Neustadt from December 2015 to June 2016. During the competition period, they gained insights into the production, design development and brand philosophy of Nachtmann, in order to make innovative designs tailored to the values of the brand.
Two winners were selected out of the resulting designs, including the fluid CURVE by Valerie Totubalina.
"I found my inspiration in soft, free-flowing forms of architecture," explains Valerie Totubalina, winner of the Nachtmann NEXTGEN Design Awards London, and designer of the CURVE collection. "I was influenced by extraordinary architects, such as Zaha Hadid and Santiago Calatrava, in my collection. Just as buildings attract attention and shape landscape in cities, beautiful centerpieces made out of crystal can form compositions on a table.”
Richard Voit, CEO of Nachtmann, believes these unique and extremely individual designs are what have made the NEXTGEN series Nachtmann’s most successful product category. "With every NEXTGEN design competition, we are delighted to be able to implement innovative and creative designs inspired by international influences of young designers.”
About Nachtmann NEXTGEN
The NEXTGEN program creates an ideal collaboration between a traditional manufacturer, with strong roots in craftsmanship, and leading international design schools. Nachtmann NEXTGEN aims to provide a platform in which the next generation of designers can demonstrate their imagination in a professional environment.
Under the motto, “Vibrant cities with curious, creative minds and an appetite for ideas”, the NEXTGEN competition has been held in New York, Stockholm, Tokyo, Prague, Beijing, and Stuttgart. The winning designs from every NEXTGEN competition go into production the following year, and are sold globally in retail and on-premise under the Nachtmann brand. The portfolio now boasts nearly 60 items and is the brand’s most successful product categories.
In 2016, Nachtmann NEXTGEN collaborated with London’s famous design school, Central Saint Martins, formed following the merger of Saint Martin’s School of Art and the Central School of Art and Design in 1989. Using the city’s diversity and hunger for change as drivers of creativity, its alumni include designers Alexander McQueen, Stella McCartney, John Galliano, and Zac Posen, artist Laure Prouvost, and theatre designer Maria Björnson.