Also known as “Scandi”, this style emerged in the early 20th century and became popular primarily in Nordic countries, including Denmark, Norway and Sweden (i.e. Scandinavia). White and grey undertones dominate the colour palette. These interiors focus on highlighting lightness and brightness by bringing in as much natural light as possible, with pops of colour brought in through art or featured soft furnishings.
This style seeks out furniture that resembles art: structured, thoughtful, and building on the overall elegant yet minimal and functional aesthetic. Complimented by metal and light wood, minimal and unpatterned furnishings bring interest by playing with texture and tone.