New 2023 RIEDEL Wine Glass Experiences Announced

Maximilian Riedel visits Edinburgh, Dublin and London


Ready for a unique experience that will change how you perceive glassware forever? This year, RIEDEL CEO Maximilian Riedel visits Edinburgh, Dublin, and London for a trio of exciting Wine Glass Experiences that will delight wine lovers, and we'd love for you to come.

About the events

At our RIEDEL Wine Glass Experiences, you get to see first-hand how the size and shape of a wine glass can drastically affect how we experience a wine's bouquet and flavor profile. Each event will see Maximilian guide attendees through the tasting, offering insights on the importance and use of proper glassware selection to help you get the most out of your wine-drinking experience.


Sound good? Here's how you can book tickets for each event:


  • Information and tickets for June's Edinburgh event are available now at Wine Event Scotland. This Wine Glass Experience takes place from 7.30 - 9.00pm on Tuesday, June 27th, in the main hall of the Edinburgh Academy.


  • Information for June's Dublin event is available at Mitchell & Son Fine Wines and Spirits, Dublin. This Wine Glass Experience takes place from 7.00 - 8.30pm on Wednesday, June 28th, at Dublin's Conrad Hotel. *This event has now sold out*


  • Information and tickets for November's London event are available on the official RIEDEL website. This Wine Glass Experience takes place from 7.00 - 8.30pm on Monday, November 27th, at the Royal Horticultural Halls in London.


Each RIEDEL Wine Glass Experience will be conducted using RIEDEL's Grape Varietal Specific Veloce collection. As RIEDEL's finest, lightest machine-made glassware collection, Veloce glasses are the perfect vessels for experiencing the full range of aromas and flavors in your favorite wines. At the end of each evening, attendees will be able to take home a RIEDEL Veloce Tasting Kit containing glassware pieces for Cabernet Sauvignon, Pinot Noir, Sauvignon Blanc, and Chardonnay. Whether you're a seasoned wine connoisseur or a curious beginner, you won't want to miss these events.


Why attend a Wine Glass Experience?

RIEDEL Wine Glass Experiences provide an opportunity to learn more about the art and science of wine drinking, from the impact of glassware on the taste and aroma of wine to the history and culture behind your favorite varietals. And with Maximilian as your guide, you'll be learning from one of the foremost experts in the field.


A RIEDEL Wine Glass Experience is also an opportunity to enjoy wines socially in the company of fellow wine enthusiasts. It is a chance to explore new flavors and expand your palate while surrounded by like-minded people who share your passion for wine enjoyment.


Need any further reason? You can learn more about the benefits of RIEDEL Wine Glass Experiences in our blog titled How a Comparative Tasting Will Change Your Wine Life.


If you feel ready to take your wine glass game to the next level, book your tickets today for one of this year's RIEDEL Wine Glass Experiences with Maximilian Riedel. We look forward to seeing you there!